Let’s talk about numbers first!

Did you know, “Affiliate marketing is a global industry worth well over $12 billion”. (Source: IAB). It makes it the fastest and most profitable industry.

While 81% of marketers and 84% of publishers leverage the power of affiliate marketing, the reason being, all have understood that this is the best way to make millions.

You all must be amazed to see that more than 50% of affiliate-referred traffic comes from mobile devices. According to the GSMA real-time intelligence data, “today, there are 5.27 Billion people that have a mobile device in the world. This means that 67.03% of the world’s population own mobile devices”.

When it comes to sales, 90 percent of leads will instead be texted than called on the phone

Discussing SMS Marketing,

Around 75% of customers stay after opting in for SMS. It is just one reason why SMS marketing is no longer a waste of time for advertisers and publishers

With a whopping 98 percent open score, SMS is one of the most effective marketing tools available. The point is that people still have their phones with them and are ready to use them to look up details or check social media messages.

Plus, 10% of SMS messages end up in the spam folder. The spam rate for emails, on the other hand, is 50%. Mobile advertising is lucrative, but only if your message reaches the user’s inbox and your ad is mobile-optimized. SMS programs with set time frames and clear calls to action typically see a 23.3% conversion rate for their ongoing mobile CRM initiatives.

Considering all the above facts, it is clear that SMS Marketing, if used wisely, has the potential to double the Commission of affiliate marketers.

But the question arises what benefits does this marketing campaign offer to the affiliate marketers?

To know the answer, let’s dive into the world of SMS MARKETING.

How can Affiliate Marketers 5X their Commission?

  1. Scheduling

    Want to work 24/7 without being in the office? It’s challenging to remain on top of your SMS marketing campaign in today’s demanding environment, but scheduling ensures that your message reaches your target audience at all times. It is now practically possible to earn money while sleeping. Yes, for Affiliate Marketers, it is the moment of truth.

    Benefits of Scheduling include:

    • Time Saver
    • Easy Process
    • Pocket Friendly
    • Energy Saver
    • Group Targeting
    • Reliable

    If you don’t want to end up in the block list, use the scheduling feature wisely. Make sure the time is suitable, the frequency is limited, and the messages are in continuation.

    1. Retargeting 

    There are 98% chances that a text message sent will be read by the user in the first 15 minutes irrespective of whether the link is clicked. The opened message will be counted in the data, which again can be used to retarget the customer on various social media platforms and web pages. For an affiliate marketer, it produces immediate ROI. The average conversion rate accounts for 29%, which is much higher than SMS marketing.

    1. User Engagement 

    Engaging the right set of customers is the most crucial step for marketers. Customers who opt-in to affiliate services and provide a mobile number could be used as a communication and marketing medium (with permission). Which, in turn, allows understanding customers. Moreover, text message links are clicked 19 percent of the time, while email links are only clicked 2%. It makes the text message more reliable.

    1. Personalization (User End)

    SMS can be conveniently personalized to meet the needs of customers since it is sent directly to them. Customers are more likely to respond to your message if you have a phone number as they welcomed you in. Try considering the time, language, location factors to grab the attention of the users. Plus, if you include the name of the client, there are better chances for good CTR. Therefore, understanding the user behavior and serving things the way they wanted it to be, is a solid proof strategy to the 5x Commission. Did you know, “A Promotional SMS program can be utilized to offer another product which has a conversion rate of 23%.”?

    1. Tracking 

    Want to rate the success of your campaigns accurately? With the SMS marketing channel, you can do that as it allows you to track the success and failure of your campaign quickly. You can monitor, track and improve your marketing campaigns, all at ease. So, don’t waste your precious money here and there. Instead, invest now and reap the benefits immediately. With this strategy, one can easily track meaningful ROI, identify customers who engage via text message, and work on the loopholes.

    1. Reach out to a diverse demographic

    According to Pew Research, the most popular operation performed on a cell phone is text messaging. From Millennials to Boomers to Gen Z’s, all can be reached out through one channel, making the most successful and less hectic campaign. You can only reach out to teenagers using platforms like Instagram or Snapchat. On the other hand, ambitious professionals can be found on LinkedIn. But SMS Marketing breaks all those barriers and reaches out to every single user. That’s the power of SMS Marketing. Did you know, “75% of millennials prefer SMS communications for deliveries, promotions, and surveys”?

    1. Be Specific and Precise

    If you’ve segmented your audience, you’ll be able to reach specific groups of consumers with a variety of marketing messages. One should optimize their strategy to improve sales opportunities by understanding what works and what doesn’t. It will be less time-wasting and more productive.

    Wrapping It Up!

    From fashion to sports, health & beauty to travel, home & garden to computer electronics, education & training to business, insurance to luxury stores, from most profitable to least beneficial niche, of all of them, 79% of marketers claim their key targets are to increase conversions and transactions. Furthermore, 83% use it to raise brand awareness, and 79% use it to engage current customers.

    SMS has a wide variety of applications due to its speed and reliability of delivery. Its low cost
    per message makes it scalable for both growing and existing affiliate marketers.

    It may not be as trendy as social media, but it does deliver results. There’s no justification not to
    consider SMS marketing because it offers so many benefits at such a minimal cost.

    When you’re ready to execute your SMS marketing campaigns, use CAMPAIGN LABS, the
    most advanced campaign scheduling platform of 2021.

    Want to learn more about Campaign Labs? See how it works here.