Privacy Policy


“Campaign labs” values the trust you place in us and that is why we insist upon the highest standards for our operator information privacy.

This privacy policy explains how “Campaign Labs” a product of Rightful labs collects and uses your personal and non-personal information shared by you while accessing our app. For purposes of this Privacy Policy, “You” shall mean a “User”, “Customer”, “client,” or “Entrepreneur” and “We/Us” shall mean “Campaign Labs”

By using Our app, you impliedly agree that we can collect, disclose and use your information to provide services, following the terms of this privacy policy (“Privacy Policy”). By visiting /using this Site, you agree to be bound by the terms and conditions of this Privacy Policy.

Information Collected

We may collect certain Personal Information from you. ‘Personal Information’ is the data that can be used to identify a person (“Personal Information”) including your full name, address, email address, telephone number, date of birth, and any proof of your identity and/or address that we may request.

The personal information can be freely inserted by the user while registering your account at campaign labs or can be collected automatically while using the application.

We may use various technologies to collect and store data when you visit our app, this includes using cookies or similar technology to personalize contents or to identify your browser and device.

When you use our app we may automatically store and collect information in our server logs. This may include (a) the details of how you used our app, (b) Internet Protocol address, (c) telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls, and (d) cookies that may uniquely identify your browser.

Use of the information :

 The information collected from you is used for the following purposes only:  

  • To send Bulk SMS, Campaign Management, Advanced Scheduling, Super Segmentation, Data reporting and Analysis, and multi-offer suppression.
    • To track and actively monitor the leads generated in the marketing funnel and turning those leads into sales.
    • To create a multichannel retrial to ensure that all kinds of SMS’s including OTP, transactional and promotional SMS, etc., will be delivered in time.
    • To facilitate a smart analytic engine to profile, segment, and re-target your customers with more relevant information enabling you to make better business decisions.
    • To create a smart report on sent campaigns, campaign log, campaign preview, and easy documentation to learn and integrate campaign labs.
    • For operation and maintenance purposes, this Application and any third-party services it uses may collect system logs, i.e., files that record interaction – including navigation. They may also contain personal data, such as IP addresses.
    • To facilitate intelligent routing (IR), IR captures the customer inquiry which can be via voice, digital (e.g., chat, email, messaging), or social (e.g. Twitter, Facebook) channels and then queues and routes the inquiry to the right agent.
  • We use the information we have to operate and provide our Services, including providing customer support; completing purchases or transactions; improving, fixing, and customizing our Services. We also use the information to evaluate, research, develop, and test new services and features; and conduct troubleshooting activities. We also use your information to respond to you when you contact us.
    • To facilitate API to integrate or connect your source to our platform.
  • To facilitate your use of the site.
  • To respond to your inquiries or fulfill your requests for information about the various services.
  • To provide you with information about our products/services and to send you information, materials, and offers from us.
  • To send you important information regarding the site, changes to Campaign labs terms, conditions, and policies, and/or other administrative information.
  • To send you surveys and marketing communications that we believe may be of interest to you.
  • To help you address your problems with the site including addressing any technical problems.
  • If you purchase any content or avail of any service from the App, to complete and fulfill your purchase, for example, to have your payments processed, communicate with you regarding your purchase, and provide you with related customer service.
  • For proper administration of the App.
  • To conduct internal reviews and data analysis for the App (e.g., to determine the number of visitors within the App.)
  • To provide it for scrutiny to any statutory, regulatory, or any other governmental authority or any other agency as advised by government or any judicial body; to resolve disputes.
  • Information with third parties for any purpose, including but not limited to undertaking market research/ study, enable feedback mechanism, conduct data analysis, determine and customize product or service offerings, improving the products or services or, making any other benefits/products/ services available to you.
  • For sharing of information with third parties for facilitation of “White labeling” to our client. White labeling happens when a product or services remove their brand name and logo from the product and use the labeling requested by the purchaser.

Retention of Data

We shall retain all the data collected from you as soon as the termination of your account from our App. Please note that we will not require you to disclose you’re personal or security detail vides email or other communication. If you receive an email/ phone call/ SMS or other communication requesting you to share your personal/security/financial information, please do not respond to such requests and delete such requests immediately.

Disclosure of Information

By using the App, you consent to the collection, transfer, use, storage, and disclosure of your information as described in this Privacy Policy, including the transfer of your information outside of your country of residence. You hereby expressly authorized us to share your information. We may disclose your information to our employees, consultants, affiliates, agents, contractors, business partners, associates, subsidiaries, investors, registered merchants/ agencies/ suppliers with us and other persons with whom we are required to share such information as per applicable laws and on a need to know basis. To prevent money laundering activities and comply with applicable regulations, we may report suspicious transactions to law enforcement agencies. You hereby grant us the right to share your information with such law enforcement agencies in the event of any activity that may seem suspicious at our sole discretion.

  • If we are involved in the merger, acquisition, transfer, restructuring, bankruptcy, or sale of our platform, we will share your information with the Successor Company or entity under the data protection laws.


We strive to secure and protect your personal information. We adopt adequate measures to prevent unauthorized access to your Personal Information. We conduct a security review at any time to check the authenticity of your account and identity. You agree to provide us all the information that we request for the security review. If you fail to comply with any security request, we reserve the right to terminate your account with us and prohibit your access to the Site. We shall not be responsible for any misuse of your personal information due to Force Majeure.

Changes to this platform privacy policy

We reserve the right to make changes to this privacy policy from time to time. We will post any privacy policy change on this page and if the changes are significant, we will post a prior notice on this page regarding the change in the privacy policy. We suggest you visiting this page often and reviewing our privacy policy.


If you have any concerns, questions, grievances, or complaints concerning the App or its content, or this Privacy Policy, you can contact us through the “Support” section on the App.

Dispute Resolution

This Privacy Policy shall be governed by and construed following the laws of India. All disputes concerning these Terms will be referred to Arbitration under the Arbitration and Conciliation Act, 1996. The Place of Arbitration shall be Bhopal, (M.P).